40 Years of experience
At AFA, we believe that your organization’s success is first and foremost about people and leadership. That is where your strength lies—our passion, and our full commitment.
We are a consulting firm specializing in leadership and organizational development.
We blend expertise with a human approach, placing you at the heart of the solution by building trust and fostering close collaboration.
In Short
- Our advisory practice is built on deep expertise in coaching, leadership development, psychometric and 360 assessments, succession planning, organizational climate diagnostics, and HR department support.
- Founded in 1985, the firm is led by four partners.
- Each year, we support more than 500 organizations across diverse sectors—from manufacturing to financial services, healthcare, education, public institutions, and First Nations communities.
- Our team of experts, all holding advanced degrees, combines cutting-edge knowledge with hands-on experience.
- Our team is fully mobile with more than 60 professionals based in Montréal, Québec City, and across Canada.
At the heart of our actions – our values
Proximity
In close partnership with you, and within a dynamic that inspires trust, we dive into your reality and advise you with authenticity. At AFA, we value collaboration, teamwork, and humility.
Perspective
We are eager to learn about and understand your organizational reality, to fully grasp your opportunities and challenges, and to provide you with thoughtful, meaningful advice. The strength of our team lies in our ability to collaborate, broaden our perspective, and leverage our collective insights.
Courage
In a privileged relationship with you and at the heart of your reality, we interact in a constructive and transparent way. We stand as courageous alongside you as your responsibilities demand of you. That same courage shapes our internal dynamic, driving us to optimize our full potential and the quality of our work at every level.
Impact
We hold a deep conviction that our interventions must lead to tangible results—helping you adapt, evolve, and go further. Within our own firm, we are equally committed to working with impact and intention, constantly improving our business model and the quality of our advisory services.
Energy
Advising you is a privilege. You are intelligent, experienced, ambitious, energetic—and sometimes… concerned, exhausted, under pressure. Faced with the full range of challenges we are fortunate to share with you, we commit ourselves with creativity, enthusiasm, heart, and passion.
Our Story
For Concrete Results
We leverage our consulting expertise to generate tangible results for you.
AFA, at the heart of your success.
Our team
